September 29, 2010
By David Barnes
On Wednesday evening, September 29, over 32 members and prospective "Young Adult" members got together at the CYC clubhouse to discuss developing a Young Adult program aimed at providing club functions and membership initiatives which meet the needs of young adults. Young adults are d]efined as recent college age graduates to 30 or more years old.
Rusty Lhamon ran an efficient and engaging meeting which yielded a number insights into this target segment. The aging membership challenge that the club faces and that was brought up in the September 10th general meeting was reiterated. If you missed the July "From the Helm" article, one key point of it was that there are more members over 80 years old than under 30. Rusty started off the meeting orienting the group to some of the thinking that had come from surveys and feedback the club has received, and then the Young Adults themselves were asked to discuss their relationship with the club and what the club could do better to keep, attract and maintain their membership. In short they responded that they value the club's superior racing programs but expressed an overall low perceived value for their membership dues. The ensuing hour or two thereafter offered up some terrific ideas for the club to consider.
Photo by John Rahn
A couple of observations and considerations that emerged from the meeting include:
All in all the energy level of the meeting was high and the participation was broad. A group of seven volunteers is currently taking the input from the meeting and developing a formal proposal to be presented to the CYC Board of Directors at the October meeting. The meeting concluded just after 9 PM and discussion continued into the social hour thereafter. For more information or interest in participating in building the Young Adult programs at CYC please contact Rusty Lhamon. (rusty.lhamon@gmail.com).